PRIVACY POLICY

Privacy Policy – The Dusty Knuckle

Updated 18th April 2024

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from thedustyknuckle.com (the “Site”).

Personal information we collect:

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

As you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We comply with data protection principles such as fairness, transparency, and lawfulness of processing, as outlined in the GDPR and UK Data Protection Act 2018.

We collect Device Information using the following technologies:

- Cookies. Cookies are small pieces of text sent to your browser when you visit a site. They serve a variety of functions, like enabling us to remember certain information you provide to us as you navigate between pages on the Services. You can find out more about managing cookies here: https://allaboutcookies.org/how-to-manage-cookies. “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. We obtain consent where necessary, as required by the EU Cookie Law and GDPR.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”).

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing campaigns).

Sharing your personal information

We share your Personal Information with third parties to help us use your Personal Information, as described above.

For example, we use Square to power our pre-orders - you can read more about how Square uses your Personal Information here: https://squareup.com/help/us/en/article/3798-square-s-information-collection-policies#:~:text=Sharing%20Personal%20Information,your%20Personal%20Information%20to%20others.

We also use Eventbrite for Bakery School bookings – you can read more about how Eventbrite uses your personal information here: Eventbrite & EU Data Protection | Eventbrite Help Centre. We also use Stripe for Shop purchases, you can read more about how Stripe uses your personal data here: https://stripe.com/gb/legal/privacy-center#:~:text=Stripe%20will%20pass%20on%20personal,respective%20payment%20method(s).

We also use Gift Up to allow Bakery School gift vouchers – you can read more about how Gift Up uses your personal data here: https://help.giftup.com/article/40-privacy-policy

We also use Squarespace for Milk Float pre-orders - you can read more about how Squarespace uses your personal information here: https://www.squarespace.com/privacy#:~:text=We%20disclose%20your%20personal%20information,our%20Users%20or%20End%20Users.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads

- Google: https://www.google.com/settings/ads/anonymous

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States. The appropriate safeguards for these transfers are in place - Standard Contractual Clauses and/or the EU-U.S. Privacy Shield.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time in order to reflect changes to our practices or for other operational, legal or regulatory reasons. You will be notified of updates to the privacy policy and when those updates will take effect via our newsletter.

Minors

The Site is not intended for individuals under the age of 18.

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at enquiries@thedustyknuckle.com.